The Project


The project stems from the desire to enhance and renew the art of embroidery, spreading with continuous care this culture that is one of the excellences of our country, without however neglecting foreign countries, a source of inspiration and comparison.

Giuliana Ricama is the result of a continuous exchange of ideas and comparison in order to be a means of communication that contributes to keeping this art alive, creating a renewed spirit of collaboration among the aggregations of people who practice it for a perspective of renewed enthusiasm for the future.

With our existence we want to contribute to making the world of embroidery better.


Giuliana Ricama


strongly in the precious value of embroidery as an art to be protected, aimed at self-expression, improvement through the development of creativity, growth and personal satisfaction.


a common means and objective that allows the diffusion and dissemination of this value.


the sense of responsibility, collaboration and awareness of our team and our customers


perspective to rediscover enthusiasm for embroidery and rediscover the comparison with other realities, in order to give our contribution to future generations of this art.

Dear readers,
Today we have to communicate some sad news to you.
Unfortunately, despite the efforts of the company, the investments made and the commitment of our team, we have to face reality: the production costs of the magazine have been exceeding the receipts for too long.
We regret having to inform you that Giuliana Ricama will close and the last printed issue will be edition no. 47 of July-August 2022.
As we all know, passion is not enough and it is essential for a company to make ends meet.
We had embarked on the path of the English version thinking that we could, perhaps naively, fascinate foreign embroiderers with Italian embroidery techniques, but we encountered great difficulties.
Some people have always shown great confidence in Giuliana Ricama, and have supported and promoted it with great enthusiasm and perseverance. We can only be grateful to all of them, as well as to all our readers.
We ask those who have active subscriptions to wait for our communication which will be sent by email for the management of the remaining copies by the end of June.
Please do not worry, the situation will be under control and handled responsibly.
With great disappointment,
a hug from all the staff